“The imagery and brand narrative that Toby has created for our brand has transformed our business from being a product store to being an aspirational Australian icon that resonates around the world. It’s about more than photography, it’s about capturing our ethos and creating stories that bring it to life. We don’t work with anybody else. Period”.

— Arron Coote, CEO Bausele

“The photos that PURE take are exactly what we want to share with our local community. The flavours, the feels and all the love we put into each cup. I love the atmos and it brings our cafe to life nicely”

— Nathan, Owner at Ritual Coffee Roasters, Northbridge

“The day that Toby started shooting for us is the day we started to look like a club that had a pathway to the A-Leagues. Players wanted to join the club from all over and our teams were proud of the professional content we had every weekend. A total ace with the lens. I would use PURE again anytime.”

— Kym Griffen, General Manager Northbridge FC, North Shore Mariners